Case Studies

Case studies typically follow a three-part format:

1) Problem

2) Action

3) Solution

A well-written case study can help demonstrate your company's prowess and play a key role in winning new business.

In a more academic or journalistic context, a case study could provide inspiration or education by tracing a path to success that readers can use as a map or as inspiration.

Here are a few stories I've written in the case study genre:

Girl reading at International Literacy Day celebrations in Zambia (photo via Room to Read)
- How did nonprofit organization Room to Read create more than 5,000 school libraries in countries like Nepal, Vietnam, India, Laos, Sri Lanka and South Africa within just eight years of starting from scratch? Find out in a What Works case study for the Stanford Social Innovation Review.

- Discover how Indonesia-based Bank Danamon worked with consulting firm Watson Wyatt to develop and implement employee opinion surveys. Findings from these surveys helped the bank improve its leadership practices, raise employee satisfaction, reduce attrition and become known as an employer of choice.

- Data centers can consume enormous amounts of energy - and money. That's why IBM is constantly working to invent more efficient mainframe computers. Processing more data with less energy is not only better for the environment, it's also better for the bottom line.

- Find out how Watson Wyatt helped The First American Corporation save millions of dollars on its HR/payroll operations while improving accuracy, increasing transparency and reducing employee complaints. How do you verify success? When the VP of payroll stops starts getting thank-you notes from HR managers.


Are you ready to make the case why clients should be beating a path to your door? 

Are you ready to bolster your company's reputation as a leader in its field?

Are you ready to stake your claim as a thought leader?