Imagination Wins

Do you get the meaning of ‘got’?

From a May 13, 2012 story in the New York Times (“Neglected, Rotting Trees Turn Deadly”) about problems in the city’s approach to inspecting and pruning potentially dangerous trees:

In two of the most high-profile Central Park cases — the life-altering injury of a young Google engineer in 2009 and the death of a restaurant worker seven months later — workers noted signs of dangers in trees but did not move fast enough. In the case of the engineer, a park official thought he had been told that workers “got” the dangerous limb before it hurt anyone; in fact, they simply “got” an e-mail warning of the danger.

It can be dangerous to assume that your audience will grasp the essence of your email - or any other document you write. 

Try to put yourself in your reader’s shoes and imagine all the ways in which your message could go astray.

Then look for ways to clarify your language in order to improve the likelihood that your message will be properly understood.


History will be kind to me, for I intend to write it.

– Sir Winston Churchill
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